Artistes urged to put more thought into their music – Many limited to just the local market

Local artistes are being urged to put more thought into the music they produce if they want to establish themselves on the international scene.

Industry insiders with whom The Gleaner spoke, said while Jamaica possesses a plethora of talented entertainers, too many of them are focused on making music for the local market while neglecting their potential overseas pull.

Julian Jones Griffith, manager for Diamond-selling artiste, Charly Black, says that while there isn’t one singular thing that limits an artiste’s potential to break on the international scene, he believes a song that is too localised will automatically work against that artiste.

“You have to have the right songs, they have to be structured properly and the beat has to be right, too...

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